2018 NYIAS: Mazda 7th Generation Show Stand
Building on the success of Mazda’s next generation booth design in Los Angeles, we were tasked to implement its design for the 2018 New York International Auto Show. We took our key learnings from Los Angeles and sought to improve the overall visibility within the show floor as well as continual refinement of craftsmanship, materials and design details. Due to space limitations and short install times, we were challenged to refine and simply the overall design to its essentials without sacrificing the brands stylish architectural presentation and brand messaging. The process led us to an overall design that ensures Mazda’s Vision Coupe and KAI Concept vehicles along with their future engine technology displays are the stars of the consumer experience.
Overall Design
Premier Stage
Skyactiv-X Engine Display
Color and Trim Display + Lounge Entrance
Lounge
Agency: George P. Johnson
Creative Direction: Hugo Martinez, Erik McKinney
Design: Alexander Nevarez
Visualization: Chris Lambert, Alexander Nevarez
